Sadly, a stigma continues to exist when discussing a baby who has died, often leaving parents feeling isolated and alone 

We’re passionate about reducing this stigma by helping people feel more comfortable reaching out to a friend, family member or colleague to offer support. 

Words Matter is our go-to guide for family, friends or colleagues in starting a conversation about pregnancy or infant loss, guiding you on what it’s helpful to do or say when someone’s baby has died. 

We know these are not the kind of conversations anyone would ever wish to be having, but please know that the kindness and support offered by friends and families can bring great comfort to bereaved parents and be remembered fondly for many years to come.