“Say Their Names on 25 March”
On 25 March 2019, Sands invited the community to support the first national ‘Say Their Name Day’, a national day of recognition, remembrance
and connection intended to help reduce the stigma of pregnancy and infant loss by reinforcing the idea that every baby matters and deserves to
The concept for ‘Say Their Name Day’ came about in response to feedback Sands received from bereaved parents as part of a survey undertaken
in the lead up to the National Round Table into stillbirth research and education early in 2019.
The response to our first ‘Say Their Name Day’ was unprecedented and will continue to grow this day into one of national awareness, that will
encourage more people to talk openly about miscarriage, stillbirth and newborn death. We thought we knew how much it would mean to our
bereaved families to have a national day dedicated to celebrating their babies' lives, however, we could not have anticipated the far-reaching impact
#saytheirname day would have in the wider community in this, it's inaugural year. We were honoured, and at times overwhelmed, by the outpouring
of love, pride, courage, and acceptance shown by, and towards, families who've experienced the heartache of pregnancy and infant loss. For this we
thank you. This year we said the names of thousands of babies. We can't hope to capture them all, but name by name we're helping to break the stigma
that prevents families from seeking support, finding healing and most of all, having hope.
Watch out for news on how to get involved in 2020.