Sands and Red Nose join forces

Sands has had a very busy 12 months following the decision to create a single national organisation. Throughout this period of change our focus has remained on providing the best possible support to bereaved families following pregnancy and infant loss and our supporters have been an integral part of that! We can already see the ways our services and reach have grown as a result of unification. Even with all of this great work, there is so much more to do.

The Boards of Sands and Red Nose have resolved to bring our organisations together. This means that from 1 April 2020, Sands will become part of Red Nose. The new organisation will continue to be called Red Nose but our peer-to-peer support services and events will still be delivered under the Sands brand.

Both Sands and Red Nose were founded by bereaved parents who wanted to make sure families received support following the death of a baby. Both organisations share a long history, similar values, and a shared vision for the future – to provide parents with the best possible bereavement support services, to ensure they receive that support as long as they need it, to change the way the community thinks about pregnancy and infant loss and to advocate for better measures to prevent it from occurring.

The Sands model of care is grounded in peer support, which will now be strengthened through access to professional counselling services where needed. This will simplify the process of seeking support and ensure families receive the right help on their grief journey. As a joint organisation, we will have an even greater capacity to provide high quality bereavement support services and to invest more of our community funding into programs to support Australian families.

As one organisation we will have even greater capacity to provide high quality bereavement support services, as well as lifesaving research and education programs. It will also create administrative efficiencies, meaning we can invest more of our community funding into programs that directly support Australian families.

The Board unanimously reached this decision based on the following:

The Sands brand will remain as the leading peer support bereavement service in Australia

The Sands brand will remain visible at events, online and on brochures in health settings, so that our community can be found by newly bereaved families while acknowledging the value of our history and the work of those who have come before.

Our phone, online, email and face to face support services will continue, delivered by our volunteer parent supporters. Specialist groups and services, such as our Older Loss group, will continue to be supported. Importantly, it will also mean that we will be able to provide better training, care, and support for the many generous and committed volunteers who deliver our front line services and without whom we would not exist.

Our reach expands

Red Nose infrastructure and resourcing provides us an opportunity to immediately deliver peer support services in NSW and the ACT and provides a platform for us to seek funding to use the experience in Queensland to expand regional services.

Easier access to services for newly bereaved parents and their families

The Sands model of care is grounded in peer support, which will now be strengthened through access to professional counselling services where needed. This will simplify the process of seeking support and ensure families receive the right help on their grief journey.

Community will remain a key focus

Sands prides itself on a creating a warm and welcoming community that prides informal support to bereaved families. The process of consultation has highlighted this to Red Nose, and we are confident they respect this and wish to learn from it.

Once the current administration activities are completed, we expect that our day to day operations will remain largely unchanged. Sands staff and volunteers will continue doing their important work. We will continue to run our local offices and support groups focused on the local community. There will be a considered process to bring our existing services and teams together that will take place over the next twelve months.

In response to questions received we have compiled our Frequently Asked Questions please click here Sands and Red Nose FAQ 

On behalf of the Board and staff of Sands, we want to sincerely thank you for your ongoing support of our organisation and for your dedication to helping families impacted by the loss of their much loved baby, from miscarriage, stillbirth or newborn death. We are excited about the next chapter for Sands and are grateful for your continued support of bereaved families across Australia.