New funding for a national stillbirth awareness public health campaign Sands Australia welcomes the Federal Government’s announcement today that it has awarded significant new funding to launch a national stillbirth awareness campaign. We are thrilled to be a part of the group to receive this funding to launch a national health promotion campaign focused on building awareness of stillbirth and appropriate risk prevention strategies. The campaign will be led by Red Nose in partnership with Sands Australia, Stillbirth Foundation, Stillbirth CRE, University of Newcastle, and Community Hubs Australia. Red Nose Australia CEO Keren Ludski said Red Nose and its partners are thrilled to receive this funding to launch a national health promotion campaign focused on building awareness of stillbirth and appropriate risk prevention strategies. “Our goal is reduce stillbirth by 20% over the next three years – which would represent around 600 little lives saved and their families spared the heartache of losing their child before they have even had the chance to take their first breath,” Ms Ludski said. Sands Australia CEO Jackie Mead said she is delighted to partner with Red Nose and others on this important campaign.“The new campaign recognises the profound impact that stillbirth has on families and we are pleased that the experiences of bereaved parents will be used to help develop health promotion messages,” Ms Mead said. “We hope the campaign will help dispel the myths that are shared during pregnancy and provide evidence-based advice to parents in ways to reduce their risk,” she said. The health promotion campaign will be rolled out from early next year and will target women and men across Australia with the goal to reduce stillbirth by 20 per cent over three years.