‘Say Their Name Day’ is a national day of recognition, remembrance and connection that helps to reduce the stigma of pregnancy and infant loss by reinforcing the idea that every baby matters and deserves to be celebrated.

Each year on March 25 bereaved parents and their friends and families are invited to participate in this annual campaign by saying their baby’s name publicly or sharing it on social media.

In 2020 families are invited to hold a fundraising event in memory of their baby, or to make a donation to include their baby’s name on our online memorial wall.